Don’t Reinvent The Wheel. 3 Insights You Can Gain From Your Competitor’s Landing Page

By Andrew Prickett-Get FREE Updates On New Posts.
 
When you think of all the resources out there that can help improve your landing page, you probably don’t immediately think of your competition.
 
But you should.
 
Chances are that their landing pages can give you extremely valuable insights into how to improve your own.
 
 
3 Things You Can Learn by Studying Your Competitors’ Landing Pages
 
Whether you’re looking for ways to improve your current landing page or you haven’t actually launched one yet, here are three ways your competitors’ versions can show you how to succeed.
 
1. Whom They’re Targeting

Don’t take your audience for granted. You may think you know who is in your market, but it’s best to check with your competitors to make sure you’re in agreement about your target market.

 
2. The Tone and Language Used 

Next, check to see how they speak to their market. This should inform the

brand voice you choose which is vital for building rapport and trust with your audience right away. Too often marketers assume they know how to talk to their market segment. This is a landing page conversion killer. Audience bounce rate is high because the message does not resonate.

 
3. How They Structure Their Call to Action
 
Without a strong call to action (CTA), all your other hard work is going to go to waste.
 
While there are a number of ways you can structure a CTA, your competition will give you a good idea how you should go about formatting yours to get your market to take action.
 
Leveraging Your Competitors’ Landing Pages
 
Just because your competitors are doing things certain ways doesn’t mean you have to do the same. That said, if you keep seeing the same things over and over, you should take that as a clear sign that those decisions are paying off for your competitors. Get started today by scanning competitor pages for the three features above and you’ll soon see better results from yours.
 
 
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Introduction
 
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